OPTIST_Branding Design

2021/03/16

视觉传达- 形象设计
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OPTIST的设计灵感源自自身糟糕的近视体验,加之近视也同样影响了全球相当大部分人的生活质量。据世界卫生组织在2019年发布的第一份《世界视力报告》中显示现在全球近视人数约为26亿,19岁以下近视者为3.12亿。而到2050年50%的人会近视,高度近视会达到9.5%,即9亿人。

中国则是全球近视发病率最高的国家,目前中国近视人口多达六亿,高中生和大学生近视率已超7成,小学生近视率也接近40%,并逐年增加。归根结底是人们忽视了保护视力的重要性,不清楚定期做视力检查对预防近视以及防止近视继续加深的必要。

OPTIST是为所有人提供的视光学检查与治疗以及近视体验的综合视力保健中心,旨在为人们提供专业的视光学治疗外更能让他们感受到健康视力的重要性并且重视对视力的保护。

The inspiration for OPTIST design is originated from my bad experience with myopia and its bad effect on the quality of life of a considerable number of people around the world. According to the first "World Vision Report" published by the World Health Organization in 2019, the population with short-sight in the world is about 2.6 billion with 3.12 million nearsighted people under the age of 19. It is also estimated that by 2050, about 50% of the population will be nearsighted, and 9.5% of the population with severe myopia, which means near 900 million people.

China is the country with the highest incidence of myopia in the world. At present, China has a population of 600 million with myopia. More than 70% of high school and college students and 40% of primary school students have myopia, and the population is increasing year by year. The reasons are that people have neglected the importance of protecting eyesight, and take no notice of the necessity of regular eye exams to prevent myopia and prevent myopia from becoming severe.

OPTIST is a comprehensive vision care center that provides optometry inspection and treatment and nearsighted experience for everyone, aiming to provide people with professional optometry treatment and make them realize the importance of healthy vision and pay attention to vision protection.

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